Alife - the company which originally opened its doors on Orchard Street in New York City has come a long ways since their establishment 10 years ago. Alife opened up shop as a lifestyle boutique and quickly emerged into one of NYC's most beloved shops. The company now not only distributes products from some of todays top streetwear companies but they also produce their own brand in-house which consists of various clothing, jewelry, accessories and the increasing popular Alife Shoes.
ALIFE's collaborations with the fashion industry led to unique partnerships outside of footwear fashion. In 2006, ALIFE began to sponsor cultural events that allowed ALIFE followers to become intimately involved with the brand. this personal approach garnered a whole new audience, and sparked an interest in the ALIFEstyle that showcased the talents of musicians like Moby, Q-Tip, John Mayer among other progressive artists.
From its humble beginnings in the Orchard Street boutique in New York, ALIFE was a driving catalyst in the early sneaker culture, sparking a movement that's still thriving today. Modern street-style footwear just wouldn't be the same if ALIFE would not have broken through to allow artistic influence and design. In ten short years, ALIFE has showed the world what creativity, authenticity, and community can bring about in their line of shoes. Who can tell what the future holds, but with ALIFE leading the way, the future looks awefully cool.
So Alife has came a long way, starting with collaborations and producing their own line of sneakers. All the Alife sneakers are using different materials and color schemes, and each pair is unique in its own way. This Alife Everybody High Soda Blue White Red features a white leather upper with blue toe cap and red heel. The big blue Alife logo is standing on the side panel.
